Instagram Launches New Features. Instagram has changed a lot in the recent past. The past few months have seen an increase in the number of users, features, spin-off apps and functions that we’de never dreamt of seeing. The most important one this year was Instagram Stories, a function similar to Snapchat that lets users post something for a limited amount of time. That way, only certain users are able to see the post before it disappears.
The main changes affect Instagram Stories
But now, three new features have been added which can drastically change the way people use Instagram. From now on, you’ll be able to add an URL link to your picture, mention other users inside someone else’s story and add a boomerang to a story without the need to create it in another app.
Also, you’ll be able to be linked to any website without having to leave Instagram. No matter what site you’re on, you’ll still bein Instagram when you browse it. Links won’t be shown onto the picture in question, however. You’ll see a “See more” button which will let you see the links associated to pictures, then get to the linked site with just a click.
This option is not available for everyone so far. Only verified accounts have access to this new feature. Experts say that this will help brands get to users and spread their other channels, and they’ll also be able to promote their products in an easier way. It’s also a way to get more people to use Stories over Snapchat, which doesn’t allow the use of hyperlinks.
All of these changes aim to improve users’ experience on the app while keeping them inside it.