The Leaders on Instagram are Women. Instagram is a mostly feminine domain. The ever-growing social network, the most important one in the world right now, where images are the most important thing, is not ruled by men – but by women. Kevin Systrom’s company, which has recently turned five years old, has just shared who has become Instagram’s 2015 Personality of the Year. Instagram awards this name to the profiles that have gained the most followers every year. The seven first users to have been selected are, in fact, women.
The man whose Instagram popularity grew the most in 2015 is Dwayne Johnson – The Rock. He was born in California 43 years ago, he’s won ten world wrestling tournaments, and he’s grown an 83% on Instagram this year. Taylor Swift, who has the highest ranking, has “only” grown 73% in 2015. However, Swift has obviously gained more followers than Johnson: she’s got 39.6 million, while the Rock has gained 26.5 million followers.
Kendall Jenner comes after the Rock. Finally, the 10th Instagram user who has grown the most is Justin Bieber. Only two men amongst the ten most followed accounts. What can we think from these data? Women are the absolute queens on Instagram.