Daniel Craig’s new ad.

Who knew out favorite James Bond had a soft side? Daniel Craig hugged these adorable puppies in a new video to promote his partnership with the online philanthropic platform Omaze, they define themselves like: “World changers are the charities on the ground, working tirelessly to better people’s lives; the influencers, brands and personalities that use their reach for good; and extraordinary people like you who want to make a difference, and have fun doing it.“

As a deal in the partnership, the Spectre actor, who is now 49 years old, will offer a very lucky fan and a guest the occasion to devote a day with him at a secret place. The enthusiast will then be able to design a personally customized 2016 Aston Martin Vantage GT Roadster car to profit the United Nations Mine Action Service, which works to decrease the influence of land mines and explosives that have been left behind by war in 18 countries all around the world.

“When you have a grand prize of this magnitude, it can be difficult to quantify the value in dollars and cents,” is what Craig says in the video. “So, let’s break this down to something a bit more universal: puppies.”

A group of super cute dogs join the British actor in the film on set, while he continues to discuss the incentives of winning the once in a lifetime experience. According to him, he says is worth “all the puppies in the world.”

To enter for a possibility to win the custom Aston Martin and also spend a day with Craig, make a $10 donation (or more!) on the Omaze web page. The more money you contribute, the more passes you reveal to win.