Why Instagram Can Be Good For Your Business. We have already discussed the amazing user figures in Instagram. With more than 300 million users around the world, it has become one of the most important social networks. That is why it has become a target for businesspeople: that amazing number of people is not to be ignored – among 300 million people there must be an ideal client for a certain service.
Apart from that, it is a good way to reach more users. Now that Facebook owns Instagram, they have become linked, and many people who have an account on Instagram also have one on Facebook. The latter has more than one billion users, so if you post a link, let’s say, from a company. Which is promoting itself on Instagram, on Facebook, you’ll reach a lot more people.
Also, Instagram is a good way for companies to promote themselves in a more human way. Instagram is, as it is said in their home page, a place to “Capture and Share the World’s Moments”. That means every kind of moment (no matter you’re a particular user or a company) may be shared, from a nice afternoon enjoying a certain product to a night out with friends or co-workers.
Finally, Instagram is a very interactive community
People like to comment on other people’s photos. They like to ask for certain shots and get together through hashtags. They can also get to know celebrities better, as they will post also content related to their personal lives. Not only promotion pics and extremely calculated shots. They will show their real selves, just as anybody may.
As you can see, Instagram can be a very good way to show your human side, no matter who you are. You may start with a little help or work hard yourself, but the prize will always be satisfying.