Instagram has Become a Paradise for Advertisers. Instagram has become one of the most profitable social networks for advertisers in the last year. Since ads were introduced onto it in 2015, they haven’t ceased to grow – now, more and more advertising companies choose Instagram as a new field to try their ads, and the truth is they’re having a great success. If you’re wondering why, the reason is very simple – its user community.
Instagram has made their accounts public some weeks after Facebook decided to do so, and what has gotten the attention of economists has not been the number of users or pictures it has come to host, but the number of advertisers that have chosen it to make their goods and services known. Just to give you an example, if it had “only” 200K advertisers in February, now it has more than 500K. Having doubled the figure in some six months is something that has amazed many in the advertising industry. They’re wondering “Why is Instagram doing so well? Why do so many companies choose it to advertise their products?” The reason is very simple – its users.
Fortunately some time has passed and advertising has changed
There’s a difference between Facebook users and Instagram or Snapchat users. They want different things. Why? Because they belong to different worlds. While Facebook is predominant amongst people born before 1985, new social networks such as Instagram or Snapchat have become the choice of the youngest generations.
This new advertising format has adapted to millenials’ way of life and is not like traditional advertising. They offer youths ads based on what they have already seen and liked. Let’s say you’re, for instance, a foodie. Maybe you won’t enjoy a clothing advertise as much as someone who likes fashion, but you will be keen to see food- and cooking-related ads on your feed. That’s why advertising is being so successful on Instagram.
They have a target audience, and they know them very well.